The Museum

Sheesh, I haven't done anything over here in months. This is a lame one, but I am lately taken with the animation in McDonald's ads (I know, me, praising an ad!) for their walnut fruit salad or whatever the hell it is. It reminds me a lot of the lavalife ads that are on the subways. I've always thought those were nice. (You non-New Yorkers can see them here, here and here, although the art style has changed slightly as of late, and I'm not as keen on them these days.)

Anyway, I tried finding a link to these ads, but the McDonald's site is actually tremendously hard to navigate (probably so you don't find out how bad their food is - hey, by the way, it's been over five years since I've gone to McD's or BK, huzzah!). For instance, I clicked on one link and was delivered here, which is actually kind of disturbing.

So, McD's has these slick animations, and in this month's Lucky, there is a tremendous fold-out that's so ridiculous I felt I had to take pictures and put them on-line. This had to be the most expensive ad anyone's ever run in a magazine.

It begins innocently enough:

Here is the back of that page. So you're saying, OK, it's a back-to-back ad. Big deal.

The whole frigging thing balloons into this fold-out monstrosity that I couldn't even get to go back into the magazine. I had to call 2.0 over to help. This picture doesn't really do it justice as I had to zoom out, but that's two 10.5-inch pages plus another six inches at the top to hold those coupons that are flying everywhere. For a salad? Really? Yeesh.